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Ads Calculators
Connect ad spend to product economics so campaigns are measured against your actual margins, not generic benchmarks.
Calculators
Break-Even ROAS CalculatorFind the exact ROAS a campaign needs to break even after price, COGS, shipping, and fees, plus the higher target ROAS required to keep a profit buffer.ROAS CalculatorMeasure whether an ad campaign is actually profitable after revenue, ad spend, product cost, shipping, and fees.Amazon ACOS CalculatorTurn Amazon ad spend and attributed sales into ACOS, ROAS, break-even ACOS, target ACOS, and profit after product and Amazon fees.Google Ads CPC CalculatorAudit Google Ads performance from spend, clicks, conversions, revenue, and non-ad costs in one compact view.Google Ad Spend CalculatorPlan a practical Google Ads budget from target revenue, target ROAS, average order value, and expected conversion rate.
Recommended workflow
- 01Calculate unit margin before ads.
- 02Use ROAS Calculator to audit live campaign efficiency and profit.
- 03Use Amazon ACOS Calculator for Amazon PPC and Google Ads calculators for CPC and budget planning.
- 04Reserve a profit buffer if the campaign must leave profit.
- 05Use Break-Even ROAS as the minimum threshold actual campaigns must beat.
Related formulas
Related guides and templates
FAQ
Frequently asked questions
Short answers for the edge cases people usually check before they trust the calculator result.
Is high ROAS always good?
Not by itself. A high ROAS on a low-margin product can still be worse than a lower ROAS on a product with strong profit headroom.
What should I do if break-even ROAS is too high?
Raise price, reduce COGS, reduce shipping or fees, or pause paid ads until the economics improve.