Core formulas
The formulas to keep straight
POD unit cost = product base cost + shipping paid by seller + platform fees + design allocationProfit = retail price - product base cost - shipping cost - platform fees - ads - subscription allocationPremium break-even orders = monthly Premium fee / savings per orderRequired retail price = full unit cost / (1 - target margin - fee rate)Subscription allocation per order = monthly plan fee / monthly ordersShipping profit impact = shipping charged to customer - shipping paid to PrintifyHow does Printify pricing work?
Printify pricing starts with the plan, then moves to product cost and shipping. The plan decides access and discounts. The product provider decides the base cost. Shipping depends on provider, destination, product type, and order size.
Verified July 4, 2026, Printify's pricing page lists Free at $0/month, Premium from $39/month, and Premium from $24.99/month when billed yearly. The same page says Premium includes up to 33% discounts on products and custom branding.
Printify Premium at $39/month needs $39 of product savings each month before it pays for itself.
Printify plan pricing, verified July 4, 2026
| Plan | Listed price | Store limit | Main pricing point |
|---|---|---|---|
| Free | $0/month | 5 stores per account | No monthly fee |
| Premium monthly | From $39/month | 10 stores per account | Up to 33% product and custom branding discounts |
| Premium yearly | From $24.99/month billed yearly | 10 stores per account | Lower monthly equivalent if paid annually |
| Enterprise | Custom pricing | Unlimited stores | Additional discounts for high-volume sellers |
How should Printify shipping costs affect price?
Printify shipping should be treated as a product-level cost, not a store-wide guess. Printify's shipping rates page lists rates by print provider, and the right number depends on the provider, destination, product, and added items.
If you offer free shipping, add the shipping cost into the product price before calculating marketplace fees. If the customer pays shipping, still check whether the shipping charge fully covers what Printify charges you.
A $5.00 shipping undercharge removes $5.00 from profit before ads.
Shipping strategy profit check
| Strategy | What buyer sees | What seller must model |
|---|---|---|
| Buyer pays exact shipping | Product price plus shipping | Whether charged shipping covers provider rate |
| Free shipping | Higher product price, no separate shipping | Shipping included in product economics |
| Flat-rate shipping | Simple checkout | Average overcharge or undercharge by product |
| Bundle threshold | Free shipping above a cart value | AOV lift versus shipping subsidy |
| International shipping | Higher delivery cost | Provider, destination, and return risk |
How do you price a Printify product for profit?
Price a Printify product from full unit cost, not from the mockup price. Full cost includes product base cost, shipping you absorb, marketplace fees, payment fees, ads, and any subscription allocation. Then divide by one minus target margin and fee rate.
My rule: do not publish a POD product until it survives the exact store it will sell on. Etsy fees, Shopify payment fees, TikTok fees, and ad costs change the same shirt's answer.
A $16.50 POD cost with a 45% margin target and 10% selling fee needs a $36.67 retail price.
Printify product pricing example
Example uses a shirt with $12.50 base cost, $4.00 seller-paid shipping, 10% selling fee, and 45% target margin.
| Line item | Amount | Why it matters |
|---|---|---|
| Product base cost | $12.50 | Printify provider charge |
| Seller-paid shipping | $4.00 | Free-shipping cost |
| Full pre-fee cost | $16.50 | $12.50 + $4.00 |
| Target margin | 45% | Profit goal |
| Selling fee | 10% | Marketplace and payment fees |
| Required price | $36.67 | $16.50 / (1 - 45% - 10%) |
Decision table
Printify pricing decisions
| Question | Use this number | Best move |
|---|---|---|
| Should I use Free or Premium? | Savings per order x monthly orders | Upgrade only when savings beat plan cost |
| Should I offer free shipping? | Shipping cost plus fee impact | Raise price if free shipping is part of the offer |
| Is the product worth advertising? | Break-even ROAS | Do not run ads if margin cannot fund them |
| Should I pick a cheaper provider? | Profit after returns and quality risk | Do not chase base cost alone |
| Can I discount the product? | Profit after discount | Set a discount floor before launch |
Worked examples
Examples you can compare against your own numbers
Example 1: Free plan shirt
A POD shirt has $12.50 product cost, $4.00 seller-paid shipping, and a 10% selling fee.
| Full cost before fees | $16.50 | $12.50 product + $4.00 shipping |
|---|---|---|
| Target margin | 45% | Profit goal |
| Selling fee | 10% | Marketplace plus payment estimate |
| Required price | $36.67 | $16.50 / 45% remaining denominator |
Takeaway: A $28 shirt would look normal in the market but would miss this margin target.
Open this POD shirt exampleExample 2: Premium savings check
The seller checks their actual product and sees Premium would save $3 per order.
| Monthly Premium cost | $39.00 | Monthly plan |
|---|---|---|
| Savings per order | $3.00 | Exact product difference |
| Break-even orders | 13 | $39 / $3 |
| Decision | Wait below 13 orders | Free is cleaner until volume is real |
Takeaway: Premium is math, not status. The plan should pay for itself before the seller treats it as a margin win.
Action checklist
Before you use this number in the real business
- 1Check the exact product base cost for the chosen provider.
- 2Check shipping for the destination and product type.
- 3Choose Free or Premium from actual monthly savings.
- 4Add marketplace and payment fees before setting retail price.
- 5Add ads only after break-even ROAS works.
- 6Recheck price when provider cost, shipping, or plan cost changes.
Common mistakes
Mistakes that make the answer look better than reality
FAQs
Questions people ask before making the decision
How much does Printify cost per month?
Verified July 4, 2026, Printify Free is $0/month. Printify Premium is listed from $39/month or from $24.99/month when billed yearly.
What does Printify Premium include?
Printify lists Premium with up to 33% discounts on products and custom branding, 10 stores per account, unlimited product designs, and Printify Connect order management.
Is Printify Premium worth it for beginners?
Usually not until sales volume is real. If Premium saves $3 per order, the $39 monthly plan needs 13 orders per month to break even.
Does Printify charge shipping?
Yes. Printify shipping depends on print provider, product, order size, and destination. The shipping rate should be checked for the exact product before setting retail price.
How do I price a Printify product?
Add product base cost, shipping you absorb, platform fees, payment fees, ads, and subscription allocation. Then set a price that still leaves the target margin.
Is Printify cheaper than Printful?
It depends on the exact product, provider, shipping destination, and subscription status. Compare landed cost per order, not only base product price.
Sources and notes
Where the assumptions come from
Official Printify pricing page for Free, Premium, yearly billing, Enterprise, product count, and discount claims.
Official Printify shipping rates page organized by print provider.
Official Printful pricing page used for POD cost-comparison context.