Etsy seller fees 2026: what Etsy takes from each sale

As of July 3, 2026, Etsy seller fees for US sellers include a $0.20 listing fee, a 6.5% transaction fee, and a 3% + $0.25 payment processing fee. Offsite Ads, currency conversion, Regulatory Operating Fees, Etsy Ads, Pattern, and optional services can add more.

The core sale math is simple, but the base matters. Etsy applies the 6.5% transaction fee to the item price plus shipping charged and gift wrap. Etsy Payments processing is charged on the total sale amount, including shipping and tax where applicable.

Etsy's Fees & Payments Policy was last updated February 13, 2026. Etsy's Payments Policy was last updated February 12, 2026. This guide checked the fee math against those pages on July 3, 2026.

For a standard US sale with no Offsite Ad, Etsy takes $0.20 plus 9.5% of the order revenue plus $0.25. On a $100 item with free shipping, that is $9.95 in Etsy fees, so the seller keeps $90.05 before product cost, shipping label cost, labor, packaging, and ads.

On a $30 order, fees are $3.30. That is an 11.0% effective fee rate. The percentage is higher on smaller orders because the $0.20 listing fee and $0.25 fixed processing fee do not shrink.

A standard $100 US Etsy sale costs $9.95 in Etsy fees as of July 3, 2026.

Yes. Etsy's 6.5% transaction fee applies to the shipping amount you charge the buyer. Etsy Payments processing also applies to the total sale amount. If you charge $25 for the item and $5 for shipping, the transaction fee is 6.5% of $30, not $25.

Free shipping does not remove the fee. It moves the shipping money into the item price. If you raise a $25 item to $30 and advertise free shipping, Etsy still charges the percentage fees on $30.

As of July 3, 2026, a $25 item with $5 shipping charged has $3.30 in standard US Etsy fees.

Etsy Offsite Ads fees apply only to attributed orders. The rate is 15% for shops under $10,000 in sales over the prior 365 days unless they opt out. Once a shop reaches $10,000, the rate becomes 12% and participation stays required for the life of the shop.

The Offsite Ads fee is charged on the attributed order total and is capped at $100 per order. It is added on top of listing, transaction, and payment processing fees. This is the fee that can turn a thin-margin winner into a loss.

As of July 3, 2026, a $100 US Etsy order attributed to Offsite Ads costs $21.95 in fees at the 12% rate or $24.95 at the 15% rate.

Etsy fees for digital downloads use the same core structure: $0.20 listing, 6.5% transaction, and payment processing. The difference is that there is usually no shipping charged, so the fee base is the digital item price plus any applicable taxes handled through Etsy Payments.

Low-priced digital downloads need special care. A $5 US digital product has $0.93 in standard Etsy fees, an 18.5% effective fee rate. A $20 digital product has $2.35 in standard fees, an 11.8% rate.

As of July 3, 2026, bundling low-priced digital downloads is usually better than selling many $2 to $4 files one at a time.

Non-US sellers can pay different payment processing fees, currency conversion fees, VAT on seller fees, deposit fees in some countries, and Regulatory Operating Fees in certain seller locations. Do not use the US 3% + $0.25 processing assumption unless your bank account is in the United States.

Etsy's Payments Policy lists US processing at 3% + $0.25. It lists UK processing at 4% + £0.20, France at 4% + €0.30, Italy at 4% + €0.30, Spain at 4% + €0.30, and India at 5% + ₹25.

As of July 3, 2026, the highest Regulatory Operating Fee listed by Etsy is Hungary at 1.97%.

You cannot negotiate away the core Etsy seller fees. The practical move is to avoid optional fees that do not fit your margin and price the unavoidable fees into the product. Sellers under $10,000 in prior-365-day sales should review whether Offsite Ads at 15% works before leaving it on.

The best fee reduction is not a trick. It is better pricing. Bundle low-priced digital products, list in your payout currency to avoid the 2.5% currency conversion fee, use standard deposits unless instant transfer is worth the cost, and stop auto-renewing listings that do not earn back their $0.20 renewals.

If an Etsy product cannot survive standard fees, it will not survive Offsite Ads.