Etsy fees on a $100 sale: how much Etsy takes in 2026

Etsy fees on a $100 sale are $9.95 for a standard US order with no Offsite Ads. That fee is made of a $0.20 listing fee, $6.50 transaction fee, and $3.25 payment processing fee.

This guide uses Etsy's US seller fee stack verified on July 3, 2026: $0.20 listing, 6.5% transaction fee, and 3% + $0.25 Etsy Payments processing. Etsy's Fees & Payments Policy was last updated February 13, 2026, and its Payments Policy was last updated February 12, 2026.

A standard $100 US Etsy sale leaves $90.05 before seller costs as of July 3, 2026.

Offsite Ads change a $100 Etsy sale by adding $12.00 at the 12% rate or $15.00 at the 15% rate. Those ad fees sit on top of the standard $9.95 Etsy fee stack.

At 12%, the seller keeps $78.05 before costs. At 15%, the seller keeps $75.05 before costs. The $100 Offsite Ads fee cap does not affect this order size.

A $100 US Etsy sale attributed to a 15% Offsite Ad has $24.95 in total Etsy fees as of July 3, 2026.

A $100 sale carries an effective fee rate of 10.0%, and the fixed $0.45 portion (listing fee plus the processing fixed fee) makes up 4.5% of its total fee. The ladder below shows every price point in this series so the number has context.

At $100, the fee rate has mostly settled. The fixed $0.45 is only 4.5% of the total fee, so the effective rate of 10.0% sits close to the 9.5% floor that the percentage fees create. Price changes in this range move profit through margin, not through fee efficiency, so the pricing decision is about costs and positioning rather than escaping fees.

The seller does not keep $90.05 as profit. Profit starts after Etsy fees, then subtracts product cost, shipping label cost, labor, packaging, ads, and any tax on seller fees.

For a $100 product, a realistic seller-cost example might be $41.00 for product cost and shipping-label cost before labor and packaging. With $41.00 in seller costs, a standard $100 sale leaves $49.05 before income tax. The same sale through a 15% Offsite Ad leaves $34.05.

At $100, a standard Etsy sale looks clean until Offsite Ads are included. A 15% ad attribution adds $15 to the fee bill.

A $100 Etsy price should be modeled twice: once as a standard sale and once as an Offsite Ads sale. The fee math gives the first answer, but the real answer depends on product cost, delivery work, and how often the listing creates support questions.

A $100 handmade item, premium gift box, custom jewelry order, or higher-value digital bundle. If the product needs extra labor, personalization, a remake allowance, or paid traffic, the seller should test a higher price before assuming the listing is healthy.

My practical read: A $100 listing can be profitable, but Offsite Ads can turn a decent product into a thin one if labor was missing from the original price.