Core formulas
The formulas to keep straight
Offsite Ads fee = attributed order total x 12% or 15%, capped at $100Total Etsy fees with Offsite Ads = standard Etsy fees + Offsite Ads feeUS standard Etsy fees = $0.20 + 6.5% x order revenue + 3% x order revenue + $0.25$10,000 threshold = item price x quantity, minus discounts and cancelled orders, excluding separately charged shipping, taxes, gift wrap, Pattern orders, and In Person Payment ordersProfit after Offsite Ads = order revenue - standard Etsy fees - Offsite Ads fee - product cost - shipping label cost - labor - packagingWhat are Etsy Offsite Ads fees?
Etsy Offsite Ads fees are advertising fees charged when Etsy's offsite advertising leads to an attributed order from your shop. As of July 3, 2026, the fee is 15% or 12% of the attributed order total, with a $100 cap on one order.
Etsy says an attributed order can happen when a buyer clicks an offsite ad that includes your listing, then places an order from your shop within 30 days. If the buyer's last click before the order is an Etsy Ad, Etsy says only the Etsy Ads fee applies.
This guide checked Etsy's Fees & Payments Policy on July 3, 2026. Etsy lists that policy as last updated February 13, 2026.
Etsy Offsite Ads fee rules
Use this table before deciding whether the fee is optional, mandatory, or already priced into the listing.
| Rule | 2026 Etsy policy | Seller meaning |
|---|---|---|
| Standard Offsite Ads rate | 15% | Applies to attributed orders unless the 12% rate applies |
| Lower Offsite Ads rate | 12% | Applies after the shop reaches $10,000 in prior-365-day Etsy sales |
| Opt-out window | Available under $10,000 threshold | A smaller shop can opt out while eligible |
| Mandatory participation | After $10,000 threshold | The shop must participate for the life of the shop |
| Attribution window | 30 days after ad click | Orders in that window can be charged |
| Single-order cap | $100 | Only caps the Offsite Ads fee, not standard Etsy fees |
Who pays 12% and who pays 15% for Etsy Offsite Ads?
Shops under $10,000 in Etsy sales over the prior 365 days usually pay 15% on attributed orders and can opt out while they remain under the threshold. Shops that reach $10,000 pay 12% and must keep Offsite Ads on.
Etsy calculates the $10,000 threshold from item price times quantity, minus discounts and cancelled orders. Etsy excludes separately charged shipping, taxes, gift wrap, Etsy fees, Pattern orders, and In Person Payment orders from that threshold calculation.
Once a shop reaches Etsy's $10,000 Offsite Ads threshold, later dropping below $10,000 does not restore the 15% opt-out path.
Etsy Offsite Ads 12% vs 15% threshold table
The threshold is based on Etsy sales over the prior 365 days, calculated by Etsy.
| Shop status | Offsite Ads rate | Can opt out? | Practical pricing move |
|---|---|---|---|
| Under $10,000 prior-365-day threshold | 15% | Yes, while eligible | Test whether 15% breaks margin before leaving it on |
| At or above $10,000 threshold | 12% | No | Build a 12% attributed-order case into pricing |
| Previously crossed $10,000, later below it | 12% | No | Keep the 12% fee in the model |
| No offsite ad attribution | 0% | Not relevant | Use standard Etsy fee math only |
What order amount does Etsy use for Offsite Ads fees?
Etsy Offsite Ads fees apply to the attributed order total. Etsy describes that total as the listing price plus shipping and gift wrap, and in some jurisdictions taxes. For US sellers, Etsy says Offsite Ads fees do not apply to sales tax.
Personalization matters. Etsy says optional personalization fees are added to the listing price and are subject to the same Offsite Ads fee. A seller who charges extra for personalization should treat that money as part of the ad-fee base.
A US seller should model Offsite Ads on item price plus shipping charged and gift wrap, before subtracting product cost, shipping label cost, labor, packaging, and ads.
- Use item price plus shipping charged when modeling most US attributed orders.
- Add gift wrap and personalization charges when the buyer pays them.
- Keep sales tax treatment separate for US and non-US cases.
- Do not use item price alone if the buyer also paid shipping.
How does the $100 Etsy Offsite Ads cap work?
The $100 cap limits only the Offsite Ads fee on one attributed order. It does not cap listing fees, transaction fees, payment processing, shipping label cost, product cost, labor, or any other seller expense.
At the 15% rate, the $100 cap starts to matter above a $666.67 attributed order. At the 12% rate, it starts to matter above an $833.33 attributed order. A $500 order still does not hit the cap.
As of July 3, 2026, a $1,000 attributed order has a $100 Offsite Ads fee at both the 12% and 15% rates because of Etsy's single-order cap.
Etsy Offsite Ads cap examples, US order totals
This table shows only the Offsite Ads fee, before standard Etsy fees.
| Attributed order total | 12% Offsite Ads fee | 15% Offsite Ads fee | Does the $100 cap apply? |
|---|---|---|---|
| $100 | $12.00 | $15.00 | No |
| $250 | $30.00 | $37.50 | No |
| $500 | $60.00 | $75.00 | No |
| $750 | $90.00 | $100.00 | 15% rate hits the cap |
| $1,000 | $100.00 | $100.00 | Both rates hit the cap |
How much do Etsy Offsite Ads add to real sales?
Etsy Offsite Ads should be modeled as a separate sale type. A standard $100 US Etsy order has $9.95 in Etsy fees. The same order has $21.95 in fees at the 12% Offsite Ads rate or $24.95 at the 15% rate.
The larger the order, the larger the dollar impact until the $100 Offsite Ads cap applies. A $500 order has $47.95 in standard Etsy fees, then adds $60 at 12% or $75 at 15%.
A $500 US Etsy order attributed to a 15% Offsite Ad has $122.95 in total Etsy fees before product cost, shipping label cost, labor, and packaging.
Total Etsy fees with Offsite Ads, US examples
Standard fees use $0.20 listing, 6.5% transaction, and 3% + $0.25 US processing.
| Order total | Standard Etsy fees | Total fees at 12% Offsite Ads | Total fees at 15% Offsite Ads | Seller keeps before costs at 15% |
|---|---|---|---|---|
| $50 | $5.20 | $11.20 | $12.70 | $37.30 |
| $100 | $9.95 | $21.95 | $24.95 | $75.05 |
| $250 | $24.20 | $54.20 | $61.70 | $188.30 |
| $500 | $47.95 | $107.95 | $122.95 | $377.05 |
| $1,000 | $95.45 | $195.45 | $195.45 | $804.55 |
Should Etsy sellers opt out of Offsite Ads?
A shop under the $10,000 threshold should opt out if 15% Offsite Ads turns good listings into weak ones. Revenue is not the goal. Profit is. If the attributed sale cannot pay product cost, shipping, labor, packaging, and fees, the ad is buying trouble.
A shop above the threshold cannot opt out, so the better move is pricing discipline. Build a 12% attributed-order case into the calculator for listings that are likely to get offsite traffic.
Where I land on it: leave Offsite Ads on only when the attributed sale still works after the full cost stack.
- Under $10,000: test the 15% case before staying opted in.
- At or above $10,000: build the 12% case into price checks.
- For digital products: watch low prices because fixed fees and ad fees stack together.
- For custom products: include labor, remakes, and shipping before judging the ad.
Decision table
Etsy Offsite Ads decision table
Use this before leaving Offsite Ads on, opting out, or repricing an ad-attributed listing.
| Situation | What it means | Best move |
|---|---|---|
| Shop under $10,000 | Likely 15% attributed-order fee and opt-out eligible | Test 15% before leaving Offsite Ads on |
| Shop reached $10,000 | 12% attributed-order fee and mandatory participation | Build 12% into pricing checks |
| Order under $20 | Fixed fees and ad fee stack hard | Bundle or raise average order value |
| Order over $666.67 at 15% | $100 cap can begin to matter | Still subtract standard Etsy fees separately |
| Custom or labor-heavy item | Ad fee can erase labor profit | Price labor before judging the ad |
| Digital product | No shipping cost does not make ads free | Model design cost and support time |
Worked examples
Examples you can compare against your own numbers
Example 1: $100 order at the 15% Offsite Ads rate
Calculator inputs: itemPrice=100, shippingCharged=0, listingFee=0.20, transactionFee=6.5, processingFee=3, processingFixed=0.25, offsiteAdsFee=15.
| Order total | $100.00 | No shipping charged |
|---|---|---|
| Standard Etsy fees | $9.95 | Listing + transaction + processing |
| Offsite Ads fee | $15.00 | $100 x 15% |
| Total Etsy fees | $24.95 | 25.0% of the order |
| Seller keeps before costs | $75.05 | Before product cost, labor, packaging, and shipping |
Takeaway: A $100 attributed order at 15% costs $15 more than the standard sale. This is the first scenario smaller shops should test.
Open the $100 Offsite Ads exampleExample 2: $250 order at the 12% mandatory rate
Calculator inputs: itemPrice=250, shippingCharged=0, listingFee=0.20, transactionFee=6.5, processingFee=3, processingFixed=0.25, offsiteAdsFee=12.
| Order total | $250.00 | No shipping charged |
|---|---|---|
| Standard Etsy fees | $24.20 | 9.7% of the order |
| Offsite Ads fee | $30.00 | $250 x 12% |
| Total Etsy fees | $54.20 | 21.7% of the order |
| Seller keeps before costs | $195.80 | Before materials, labor, delivery, and packaging |
Takeaway: A mandatory 12% Offsite Ads fee can still be a large dollar cost. A $250 order loses $30 before any seller cost is counted.
Open the $250 mandatory-rate exampleExample 3: $1,000 order and the $100 cap
Calculator inputs: itemPrice=1000, shippingCharged=0, standard US Etsy fees, and Offsite Ads fee capped at $100.
| Order total | $1,000.00 | Large attributed order |
|---|---|---|
| Standard Etsy fees | $95.45 | $0.20 + 6.5% + 3% + $0.25 |
| Offsite Ads fee | $100.00 | Capped below both 12% and 15% raw amounts |
| Total Etsy fees | $195.45 | 19.5% of the order |
| Seller keeps before costs | $804.55 | Before product cost, delivery, labor, and packaging |
Takeaway: The cap helps large orders, but it does not make them cheap. The seller still pays standard Etsy fees plus the capped $100 ad fee.
Action checklist
Before you use this number in the real business
- 1Check whether the shop is under or over Etsy's $10,000 prior-365-day threshold.
- 2Use 15% when the shop is under the threshold and still opted in.
- 3Use 12% when the shop has reached the threshold.
- 4Apply the $100 cap only to the Offsite Ads fee on one attributed order.
- 5Add standard Etsy fees before judging total fee load.
- 6Subtract product cost, shipping label cost, labor, packaging, and support before calling the ad profitable.
- 7Review offsite-attributed orders separately from standard Etsy orders.
Common mistakes
Mistakes that make the answer look better than reality
FAQs
Questions people ask before making the decision
What are Etsy Offsite Ads fees?
Etsy Offsite Ads fees are advertising fees charged on attributed orders from Etsy's offsite advertising. As of July 3, 2026, the fee is 15% or 12%, with a $100 cap on one attributed order.
Why does Etsy charge 15% for Offsite Ads?
Etsy's standard Offsite Ads rate is 15% for attributed orders unless the shop qualifies for the 12% rate. Shops under the $10,000 prior-365-day threshold can opt out while eligible.
When is Etsy Offsite Ads mandatory?
Etsy Offsite Ads becomes mandatory after a shop reaches $10,000 in Etsy sales over the prior 365 days. After that, Etsy charges 12% on attributed orders for the life of the shop.
How does Etsy calculate the $10,000 Offsite Ads threshold?
Etsy says the threshold uses item price times quantity, minus discounts and cancelled orders. It excludes separately charged shipping, taxes, gift wrap, Etsy fees, Pattern orders, and In Person Payment orders.
What is the Etsy Offsite Ads $100 cap?
The $100 cap means the Offsite Ads fee on one attributed order cannot exceed $100. Standard listing, transaction, and payment processing fees are still charged separately.
Do Etsy Offsite Ads fees apply to shipping?
Etsy says Offsite Ads fees apply to the attributed order total, which includes listing price plus shipping and gift wrap. For US sellers, Etsy says Offsite Ads fees do not apply to sales tax.
Should I turn off Etsy Offsite Ads?
If your shop is under the $10,000 threshold and 15% Offsite Ads makes your listings unprofitable, opting out is usually better. If your shop is above the threshold, you cannot opt out, so price with the 12% case included.
Are Etsy Ads and Offsite Ads the same?
No. Etsy Ads are paid placements on Etsy with a seller-set budget. Offsite Ads are ads Etsy buys outside Etsy, and the seller pays only when an attributed order happens.
Sources and notes
Where the assumptions come from
Official Etsy source for Offsite Ads rates, attribution window, $10,000 threshold, order-total rules, and the $100 cap.
Calculator used for Offsite Ads examples at $50, $100, $250, and $500.
Calculator used when sellers compare Offsite Ads fee load with contribution margin.
How FeeProofed checks formulas, examples, assumptions, and source notes.